Planning

In order to ensure our film trailer turns out to be realistic and look professional, planning is needed to ensure we know exactly what we need to do.

Film poster planning
For our film poster we wanted something that was going to represent the relationship between the two best friends as well as show the pregnancy within the story line. From reviewing different film posters we got inspiration from a variety of different films. 
We have chosen to use the film 'Gone' as our main inspiration for our film poster. 

In this film poster you can see there is a physique of a woman, and then within is another character. On the shoulder of this character there is a male figure. This shows 3 different characters in which are shown in an effective way. From instantly seeing this film poster we decided that this would be good for our film. 
The physique of the woman could be the figure of pregnancy on our film poster. As Emily falls pregnant this will show the audience that a baby will occur in the film. This pregnant physique will have to be a side angle, to show the bump of the baby. Within the bump can then be images of the two main characters, showing they are together within this situation as their friendship is so strong. 

This is the type of physique that we want to set the film poster, the pictures of the characters can then either be edited within the body, like the 'Gone' film poser, or outside of. We could also include a background outside of the figure to show a certain setting, although it will still look effective if it is kept basic.













Editing software:
To edit our film poster we will be using photoshop. Photoshop is designed for editing and is a professional software that requires training. Therefore Amy and Lois will be taking charge of the editing stage of the poster to ensure it is completed effectively and ends up looking good. To take the photos we will be using a Canon camera in which is designed for professional photography purposes. 

Film magazine planning
For our magazine poster we decided that we were going to have the main character Emily, on the front cover with an image of Emily and Frankie in the background. We want to show that Emily is alone, however she still has her friendship behind her. 

This is photo we will be using for Emily being on her own on the magazine poster. We wanted a photo of her looking direct at the camera, as we will say on the magazine that there is an interview. 

On this magazine poster font covers the majority of it, we want to make ours like this to ensure it looks professional. We have decided that we will do a strip across the cover like this one, promoting the magazine as this will make it look professional. 

Day 3 of filming

January 25th

We decided that we were going to film little parts of our trailer at a time, this way the characters will be wearing different outfits and it will show time is passing, where as if we filmed it all one day it would look more unprofessional. On this date we decided to film before and during a night out, as we needed to portray Emily as having a one night stand. Emily is a promiscuous character however we wanted the situation to be as realistic as can be, therefore taking the camera on an actual night out with us will require minimal acting which will look real. The effect of alcohol will make Emily go forward with her decisions throughout the night, we also wanted footage before going out so we could display Frankie's and Emily's best friend relationship.

This shot is of Emily and Frankie getting ready before a night out. 

This shot is also of Emily and Frankie getting ready before a night out. 

The footage that we got wasn't great. Emily hid the camera so that I was not aware of it, therefore there was no acting needed everything was true to life. However for this reason the footage consists of getting ready and not a lot of useable footage is included as I think it's too boring to be put in a trailer. The footage from being out lacks a lot of light meaning it may be unusable too, however we should have plenty more opportunities to refilm this part of the trailer/story line if needed. 

Day 2 of filming

January 24th

Today we decided to get some footage in an area in which we could get some good establishing shots. We decided to film at capstone, a nature reserve park in Medway. We thought we'd try and act a scene of Emily telling Frankie that she's pregnant and Emily being there for her, to show their true relationship.

This shot is of Emily distraught telling her best friend what she has done.

This shot is of Emily relying on her best friend to be there for her. 

This shot is of Frankie looking back and Emily in shock.

This shot is a two person shot showing their conversation. 

This is a two person establishing shot.

This is an establishing shot of Capstone park. 

Unfortunately the footage in which we filmed did not come out the way we wanted it to. The acting was quite bad in which didn't look professional and we found it difficult to portray the situation. The weather was also very dull and miserable which set a gloomy mood however it meant that we needed props such as an umbrella and the surfaces were very slippery, we all got very cold too so were not able to film for a long time therefore the shots are limited. 

Day 1 of filming

January 22nd

To begin with we decided to get some opening footage in which we could use for our trailer. We decided to film in Rochester, Kent as we wanted some footage of the two characters so that the audience could establish and get familiar with the characters. We decided to get footage of the characters shopping and walking along, as it will show the audience that they are obviously friends, around the same age and are stereotypical in their dress sense. 
We decided to film continuously rather and specifically and tried to keep the camera still. This is because we hadn't pin pointed every shot we wanted, therefore if we just filmed everything then we would have a lot of footage material to choose from.

This is a shot of the two girls shopping together, which shows they do everything together. This is a two person shot as well as being an over the shoulder shot.

This is a two person shot of the two characters entering a shot, this gives the audience an insight on their interests and also shows their costumes.

This is also an establishing shot. We were able to place the camera on a wall so the shot is very steady. It shows the characters walking onto the high street which will be good for an opening shot. 

The majority of shots we captured were establishing shots as we wanted the audience to have a small insight on the characters before getting to know their personalities more to keep them interested in our trailer. The footage we got is usable however in a lot of it the camera is quite shaky, this was difficult to avoid as Amy and Lois who were filming had to walk behind us to film, which meant they had to try and keep their hand as steady as they could. The weather was quite gloomy which wasn't ideal as we want the beginning of the trailer to be happy and positive, therefore this is a disadvantage of the footage. 

Target Audiences

It’s very important to look at who a media text is communicating with. Different media companies have different audiences. For example, Kerrang! Radio has a different ‘target Audience’ to Classic FM or Choice. Different media texts can also have a different target audience. For example BBC1 make Newsround and News at Ten but the target audiences are clearly different. Media audiences can be broken down into different groups, this is called audience segmentation. You can segment audiences by age, race, gender, social class, how much education they have, where they live, what sort of interests they have or the subculture they identify with.

Audiences also respond to the media texts they watch, listen to or download. Media studies is also concerned with audience responses. Sometimes audiences identify with certain texts, like teenagers may like skins because they identify with the characters. Or maybe theyaspire to be like them, or are gratified by the story lines or action. Audiences also respond by participating like when they vote for the Last Choir Standing, or for a Big Brother eviction.

A Mass audience

The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place varies. Broadcast media such as radio, recorded music, film and television transmit their information electronically. Print media use a physical object such as a newspaper, book, pamphlet or comics, to distribute their information. An example of a mass media would be any artist in the charts. If an artist reaches the charts then it has reached a mass audience, as it has sold thousands of records to get to that place. 

A Niche Audience

A niche audience is a group of people that have a unique interest, the product that is being sold will usually not be mainstream, however this doesn't mean it wont become mainstream in the future and have more of a mass audience. For example, The Arctic Monkeys have a niche audience; all of Domino records artists are niche audience targeted. This makes their music more unique, where as Rihanna is world wide known. 

Our target Audience
We are targeting generally a mass audience in which is teenagers/young adults between the ages of 15-25. We have chose this as our target audience because we want the audience to be able to relate to the storyline and the main characters, if the audience can relate in a character of a film then it will make it more enjoyable for them. 
At the same time we will also be targeting a Niche audience, which is the mothers of our mass audience. Mothers often watch films with their daughters, if we are able to target our mass audience efficiently, then mothers are likely to watch the film with them. For a mother it will give them an insight on what their daughters way of life is like, because things are different in this day and age compared to what it was when they were 18. A mother may even be able to relate to when they were younger, if they had a similar relationship with a best friend like the characters in the film do.  

Filming Schedule

In order to get everything filmed on time we thought it would be a good idea to make a filming schedule. This way we would have a clear idea which days we were going to film and also where we were going to film. By planning our film thoroughly we knew what we had to film therefore all we had to do was give exact days for filming. 

We stuck to this schedule quite well, everything was filmed on the days we planned however we did do a lot of un necessary filming. In the end we got the shots we wanted therefore we just deleted the stuff we didn't use. It worked out better for us to get more material than we needed as we used some of it for filler material. This schedule helped quite a lot and all of the filming was conducted in bright daylight apart from The bar in Rochester on the 25th January as this was a night club scene and the scene before hand in the bedroom getting ready on the same day.