Evaluation - How effective is the combination of your main product and ancillary texts?

The type of product we wanted to create was targeted for a mass audience. Our target audience was young females aged 15-25. However at the same time our promotional package was targeting a niche audience which was the mothers of these young females. A lot of teenagers watch films with their mother as found from research, therefore it is likely that a lot of women aged 35-55 would be viewing our film too.

I think that our film trailer is a success, I think it is well suited to the target audience. Young females can relate to the characters as they are young, fashionable, outgoing and a bit rebellious from time to time. Every young female also has a best friend that they potentially would be lost without, therefore I think that they would be able to relate to the film in that respect too. I think this is same with our film magazine and poster, the viewer can see that the film is aimed at young females, by displaying the friendship and image of the two characters. However, I think that if our film contained an attractive male as a main character then it would attract more of our target audience.I think this because many young females watch action films starring attractive male actors such as Liam Hemsworth, Leonardo Dicaprio etc because they like the actor rather than the film itself. 

I think that our main product (the film trailer) is the strongest out of the three media texts. However I think that the main weakness of the trailer is that there isn't enough random footage to dis focus the audience from the pregnancy story line. Most trailers contain random other events that occur around the main disruption to the narrative, where as ours is very focused on the main disruption. I think the trailer would be more interesting if there was a few more random quick shots.  We struggled to portray the story line and friendship in the film poster, as we thought including a child would be too forward and would confuse the audience, especially as we hadn't included the main narrative disruption in our film trailer. We also didn't want our film poster to look cheesy by displaying the best friends hugging or anything like that as film posters always look very professional and effective. We overcame this problem by settling for a screenshot of footage taken at Capstone park, where Emily tells Frankie about her pregnancy. This image does show the friendship between the two characters, as you can see Emily is upset and Frankie is listening and cares about her. I think the main weakness of the film poster is the lack of narrative within it, it doesn't really show as much about the story line as we wanted it to. With our film magazine I think there  is less to go wrong with this media text, as we followed media conventions closely. However I think the main weakness is the image we used, as I think we could have got a more effective one displaying Emily as being worn out and distressed showing something bad happens within the film. The image we used suggests the magazine contains an interview, which I think still follows media conventions however we would have preferred a more dramatic image to match the genre.