Evaluation - What have you learned from your audience feedback?

Throughout the editing process for our film trailer we changed many aspects throughout. For example at first we opened the film trailer with shopping scenes and then the waking up scene. From allowing our peers to watch what we had we got feedback which made our film a lot better. We altered the footage to put quick shots of the two characters getting ready, this not only made the audience more familiar with the characters and told them more about their personalities and interests, but also gave a better opening to the trailer. The majority of the changes we made to our film was in the final cut express editing stage of the production, therefore they were changes made quickly and there is no print screens for evidence. However, we did made some changes after we published it the first time. 

This is our first publishing of our film trailer:

This is our final film trailer:

As you can see there are small editing changes, such as the background music from the black and white scene has been taken away. From audience feedback they thought that this music was better in the waking up scene and that it was un-necessary in the beginning scene. Also the transition from the night out to the waking up scene has changed. We had quite a lot of feedback from peers that was about this part of the trailer, that they thought the transition was not perfected enough. By receiving suggestions we decided to get rid of the blurred music and the slowing down of the last night out scene, a lot of feedback said that it would be better for the music to just stop. We then realised that in fact it did look better this way, and it was more conventional to keep our trailer like this. We also edited the 'from the best seller by Rupert Browning' into the getting ready scene as we felt that it flowed better when was this way. 

Another piece of feedback we got was that the background music when Emily woke up should be carried on when she is on the phone, because it would make the clip look more like a trailer rather than part of the actual film which was the vibe that a lot of viewers were getting. So we carried on this music further throughout the phone call scene, which also blended in the speech to flow better as well.
When the caption 'a story of two girls' comes on screen we also added a cinematic bang, and this gave a much more dramatic feel to the trailer. When showing the audience the new version of our trailer a lot of people said that they really liked the sound effect.
The last change we made was the crying scene of when Emily finds out she is pregnant. We initially thought this scene was a bit too long for a trailer, and it wasn't conventional to have a scene that long. When we got the feedback from the audience they picked up on this scene too, therefore we shortened it and sped it up a little so it didn't drag but still looked dramatic.
After reviewing our film trailer with these changes made, we are very glad we got audience feedback in the editing stage of our film because this enabled us to make our film look a lot more professional and flow a lot better. 

Final feedback
We are very happy with our final feedback, everyone said they really enjoyed the film and also understood the narrative. Everyone who viewed our final film said they would go and see it at the cinema which reassures us that our film trailer is a success. The only criticisms from our final feedback are that there could be more dialect included as the scene with Emily talking on the phone is the only speech scene, which doesn't allow the audience to get to know the characters as in depth as they potentially could.